### [Study: While soda taxes reduce consumption, they may not deliver intended results (FoodDive)](https://www.fooddive.com/news/study-while-soda-taxes-reduce-consumption-they-may-not-deliver-intended-r/566005/) http://www.wepostmag.com/wp-content/uploads/2019/07/HERO_Worlds_Best_Soda_Bundaberg_shutterstock_679079920.jpg * According to a new study, sweetened beverage purchases fell in Philadelphia and Oakland, California following the adoption of taxes on sugary drinks – **however, some customers apparently travelled outside those cities to shop sugar-tax-free.** * The study gives mixed results on the effectiveness of the sugar taxes in Philadelphia and Oakland, but did show that more than 40% of interviews retailers reported reducing the availability of taxed beverages in their stores. * A full brief of the study can be downloaded [here](https://www.mathematica.org/our-publications-and-findings/publications/multi-city-study-shows-beverage-taxes-raise-prices-reduce-and-shift-purchases). ### Analysis and Comments * Quite a bit of interesting news out this week relating to sugar/diabetes: **Kellogg has agreed to a US$20M settlement of the 2016 'healthy' sugary cereal lawsuit, Cargill has developed a more sugar-like stevia ingredient** * In a way the above article underlines an important point; where there is a will, there is a way (around sugar taxes as much as any other measure intended to promote healthier consumer choices). However, sugar taxes are only part of the picture. A lot is up to the food and beverage industry to change/reformulate their products to include less sugar and fat – thus encouraging a lower overall sugar intake by reducing the available unhealthy options and giving people a broader variety of healthy(/healthier) alternatives. * The main issue remains however: **while these measures will likely result in a peaking of obesity rates globally, diabetes will continue to rise over the next decade**. **This is because research shows that there is a 12-year time lag between obesity incidence and diabetes prevalence, meaning that the level of diabetes for the next decade will be dependent on the obesity evolution over 2006-15.**
Originally posted here: https://steemit.com/health/@vlemon/study-while-soda-taxes-reduce-consumption-they-may-not-deliver-intended-results
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